Get help challenging a Google review that may breach policy
We assess whether a specific review appears to breach Google's policies and, where there are reasonable grounds, help prepare a clear, evidence-led report.
When can a Google review be removed?
Google does not remove a review just because a business disagrees with it. A report needs to point to a specific policy concern and, where possible, explain it with relevant evidence. These are examples we can assess:
Fake or misleading reviews
For example, reviews from people with no genuine experience or coordinated review activity.
Harassment or threats
Abusive language, threats, or targeted attacks against your business or staff.
Personal information
Private contact, financial, or other identifying information posted in a review.
Off-topic or promotional content
Advertising, spam, or content that does not describe an experience with your business.
Conflict of interest
Reviews connected to a competitor, current or former employee, or another undisclosed interest.
Please note that even a negative review may remain online if it is considered genuine and complies with the platform’s guidelines.
What to send us
A few details help us assess the situation without making the process difficult. Start with:
- 1. The Google review link, or a screenshot if you cannot find the link.
- 2. A brief explanation of why you believe it breaks a policy.
- 3. Any relevant records that support that explanation.
Please avoid sending passwords or unnecessary sensitive personal information.
How the process works
We assess the review
We check the available facts against Google's relevant policies and explain the strength and limits of the case.
You decide whether to proceed
If there are grounds to act, we confirm the scope and price before paid work begins.
A report is submitted and tracked
We help present the relevant grounds and evidence through Google's reporting process, then explain any response and next available step.
A clear payment and refund policy
If we believe there’s a good chance of removing the review, payment will be required. You can pay by bank transfer, card, or a secure payment link. If we’re unable to remove the review, we offer a 100% refund. We have a very high review removal success rate, but Google makes the final decision, so removal is never guaranteed.
Clear limits, before you commit
Google controls the decision and its timescales. A report can be declined even when you believe the review is unfair; a successful removal cannot be promised. We will assess the policy grounds, explain the likely options and confirm any fee before you choose to proceed.
If a review does not appear to breach policy, we can still discuss a professional response and wider review management. That is a separate objective from removal.
Common questions
Can you remove any negative Google review?
No. Google generally removes reviews that break its content policies, not reviews that are simply negative, disputed, or unfair. We assess the review against the relevant policy and tell you if there are reasonable grounds to report it.
How much does Google review removal cost?
The assessment is free. If the review appears to qualify and you choose to proceed, individual review removals start from £149. We confirm the scope and price before any paid work begins.
What evidence should I provide?
Send the review link or a screenshot and a short account of what happened. If relevant, records such as booking details, customer correspondence, staff rotas, or evidence of a conflict of interest can help explain why the review may breach a policy. Please do not send unnecessary personal or sensitive information.
How long does it take?
Google controls its review and appeal timescales. We can explain the reporting steps and keep you informed, but cannot promise a decision date. Appeals or complex cases may take longer.
What if Google declines the report?
Where available, a rejected report may be appealed through Google's process. If there are no further platform grounds, we will explain practical alternatives, such as a calm public response or seeking independent legal advice where appropriate.
Do you guarantee removal?
No. Google makes the final decision, and even a well-supported report may be declined. We assess the grounds honestly and explain the limits before you decide whether to proceed.
Find out whether your review may qualify
Send us the review and a short explanation. We will assess it free of charge and tell you the available options and cost before you decide what to do.
Request my free assessment